SUPERMARKET DELIVERY

When Carrefour joined Uber Eats, we imagined an out-of-home campaign to introduce this new partnership. The idea: show at a glance that Uber Eats no longer delivers only meals, but also everyday supermarket essentials. We repurposed a familiar symbol, the Uber Eats delivery bag, and turned it into a Carrefour grocery bag. An immediate visual proof, with no unnecessary explanation, transforming a service promise into an obvious fact.