#CHANGETHEGAME

Mobilize wanted to raise awareness of its mobility solutions while giving greater visibility to the French Women's XV still far too underrepresented in the media. We started from a simple belief : to help women's sport truly change status, it's not enough to “support it”, victories must be rewarded with something real. That's how #CHANGETHEGAME was born : at every milestone reached by the team, Mobilize provides a mobility solution to a woman who needs it. To turn performance on the field into real-life impact and positions.

Description
Brand :
Mobilize
Creative Director :
Marcelo Vergara
Director :
Mikael Arslanyan
Post production :
Prodigious
Sound production :
Prodigious