EVERYONEHAS QUESTIONS

As part of a public tender for the SIG, we imagined a 360° campaign to raise awareness of the government platform dedicated to access to rights. Still underused, the platform nevertheless addresses a universal need : at some point in life, everyone has questions about their rights. Our approach was to start from these everyday situations, simple and sometimes intimate, to remind people of an obvious truth : having questions about your rights is normal. Having access to the right answers should be too. A campaign designed to build awareness of the service, by making justice more accessible, more human, and closer to citizens.