YOUNG LIONS PROJECT

In 2025, we took on the Bee:wild Digital Brief a challenge to make wild bees famous with Gen Z through a bold, shareable digital activation. With just 24 hours to turn insight into impact, we built a concept designed to educate without preaching, spark a viral trend, and drive collective action for pollinators. The idea earned a shortlist at Cannes Young Lions 2025, among 51 teams, proving that even the smallest species can inspire a movement at full scale.