NEW CARAMEL FLAVOR BRIOCHE

This film captures the quiet kind of greed that only something truly delicious can trigger. A caramel brioche so soft, so comforting, that when the last slice is left, it suddenly becomes precious. A couple settles it the only fair way: rock-paper-scissors. She loses but tenderness has its own rules. She leans in for a hug… and steals a bite. A small act of cute mischief, driven by one simple truth: no one can resist that final piece, especially with the new caramel flavor.

Nouvelle Brioche Caramel campaign images
Brand :
Harrys
Director :
Alessio Fava
Production :
BRW
Creative Director :
Mathieu Dubray, Tanguy Gallis
Sound Production :
Prodigious